Charlie’s #winning, We’re Losing
03/04/2011 Leave a comment
Malcolm Gladwell’s novel Blink proposes that we don’t nearly give our gut instinct the proper amount of credit. After seeing something over and over again our brains become conditioned to almost instantaneously figure out a conclusion. This explains why seasoned baseball fans stay in their seats while others jump up at the sight of a fly ball; they know what a home run ball looks like right off the bat, why drivers can tell which cars are angling to cut them off, and why we watch movies and criticize computer-generated imagery as being fake, because we have a lifetime of experience of seeing things that are real. In nanoseconds, we can suss out real versus fake, danger versus safety.
But if that’s the case, and we are a consumer base that has watched an incredible amount of “reality” television, how can we not tell what’s real or what’s fake? Why can’t we differentiate between “Charlie Sheen,” the wacky character and Charlie Sheen, the broken-down addict?
