The Underwhelming Nature of Fushigi

During my job this past summer, there was a lot of opportunity for discussion amongst myself and my friend/boss Tommy.  We would talk about any number of ridiculous things, so having a chat about the merits of Fushigi was certainly well in bounds.  Tommy couldn’t stop raving about it and how cool it was, in one of those breathless “have you seen Fushigi?!” comments that the ads try to illicit out of people.  Clearly it was working.

I was a non believer.  Something just seemed too good about it, specifically the ability to defy gravity for only $20.  That’s not a lot of money to topple commonly-accepted thoughts on physics that have been around for hundreds of years.  Tommy wasn’t a big fan of my poo-pooing of the…ball?  We could never exactly figure out what it was.  Here’s the commercial we both saw that put the idea in our heads in the first place:

ANYONE can use it!  Wow!  And it fucking FLOATS! This is awesome.  I mean, check out this sweet description of what this magical object is from that YouTube video commercial:

FUSHIGI Ball is a brand new, dynamically designed ball used in the mysterious art of contact juggling. With FUSHIGI the operator exploits the reflective properties of a sphere through specific hand and body isolations and movements that are designed to give the appearance that the FUSHIGI sphere is moving on its own or even floating. Using FUSHIGI is an incredible, therapeutic form of relaxation. The art of maneuvering a reflective sphere through mind and body isolation and manipulation creates the illusion that the sphere may be defying the laws of gravity, as if the sphere is moving on its own.

Defying the laws of gra–wow!  Finding the temptation too hard to ignore, another friend of mine saw Fushigi at the “As Seen On TV” section at our local 7-11 and purchased it (along with the complimentary felt Fushigi ball pouch, natch).  He brought it over and we all got a chance to literally destroy all ideas of physics of sanity by playing with the Fushigi.  And let me tell you something, folks:

It’s just a fucking ball.

A really shinny ball, true, but just a ball nonetheless.  Would you like an example of how a Fushigi works?  Ok, grab a spherical object, like a baseball or an orange.  Grab that round thing and put it in your hands.  Now imagine it’s really reflective and shinny.  Move it around in your hands.

That’s a Fushigi.

Ta da.

After all of us in the room were immediately disappointed within a minute (then took five minutes to shit all over the idea), I took the photo at the top of this post, featuring my pal Grady just holding the ball with his thumb behind it, and sent it over to Tommy hoping to once and for all save him from throwing away his hard-earned cash.  The exchange goes like so:

Tommy: That looks pretty sweet I should have bought it.
Me: Dude it’s just a ball
Tommy: Floating in his upside down hand

The real magic of Fushigi is just the magic of TV.  You shoot something ordinary with enough moving camera angles, quick cuts, bumpin’ music and people yelling hyperbole at you and you’ll be certain to make a profit.  Or probably be sued and have to change the illusion after you make all your money in the first place.  Notice the first video has half a million views.  Here’s the “new” commercial, with only 5,000:

So next time you see something on TV that’s too good to be true, go out and buy it.  Cause it’s DEFINITELY awesome!

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3 thoughts on “The Underwhelming Nature of Fushigi

  1. About 2-3 days a week I come home to see packages from QVC on my neighbor’s stoop. Those are the people buying this crap, compulsive at home shoppers and insomniacs.

  2. It’s a really bizarre culture, people who just recklessly buy things off QVC that they don’t need.

    Now if you’ll excuse me, I’m going to buy DVDs off Amazon I’ve never seen before.

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